Road Safety Campaign Aims to Keep Farmers Safe

Creative tools available to help farmers and farm-employees take to the road safely.

Aiding U.S. farmers in getting home safely to their families every night is a priority for your soy checkoff. While farming may be one of the most rewarding occupations, it’s also one of the most dangerous. With the support of the United Soybean Board and the Delaware Soybean Board, the Maryland Soybean Board developed the Find Me Driving “Road Safety” campaign, aimed to raise motorists’ awareness of farm equipment drivers on the roads during the spring, summer and fall. The campaign also offers farmers tools for best practices in driving slow moving vehicles (SMVs) on roadways. Through the campaign, various resources — such as training videos, safety posters and window clings for your tractor and combine — were developed to help keep farmers and others safe on the road.

“Farmers driving SMVs can do so much to raise awareness of their presence on the road to other faster-moving vehicles,” said Belinda Burrier, Chair of the United Soybean Board Communication and Education Committee and Maryland farmer. “It comes down to operational best practices when moving farm equipment from one location to another, and each farm equipment driver should follow the safety tips available from this campaign to help ensure their safety and the safety of others.”

One particular asset created for the campaign is the road safety window cling, which took home a regional first place “Best of NAMA” award this year. The National Agri-Marketing Association’s awards program honors the best work in agricultural communications. Placed in the cab of a slow moving vehicle, the cling reminds drivers of basic safety checks to make before driving on a public road:

  • Reflective materials and SMV emblem are displayed and clean.
  • Brake pedals are locked together for even stops.
  • Required lights and warning flashers are on; turn off rear facing work lights.
  • Mirrors are clean and adjusted for clear views.
  • Tires are at the maximum recommended pressure and wheel bolts are tight.
  • Route conditions are clear of road construction, bad weather and accidents.

“We encourage all farm organizations to promote the road safety campaign tools with their farmers and share the road safety information with their non-farming neighbors driving the same rural roads with our farm equipment,” concluded Burrier.

The Find Me Driving campaign website has a collection of safety-related resources for general motorists and SMV drivers including checklists, training videos,  driving statistics and tips, and safety articles.

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About Maryland Soybean Board: In Maryland, farmers grow about 500,000 acres of soybeans, producing more than 20 million bushels of beans each year. With a value of $173 million to the state’s economy, soybeans are one of Maryland’s top crops. The checkoff program is funded by farmers through an assessment of 0.5% of 1% of the net market value of their soybeans at the first point of sale. One-half of the checkoff funds stay in Maryland for programs; the other half is sent to the United Soybean Board. See more at www.mdsoy.com.

About United Soybean Board: United Soybean Board’s 78 volunteer farmer-directors work on behalf of all U.S. soybean farmers to achieve maximum value for their soy checkoff investments. These volunteers invest and leverage checkoff funds in programs and partnerships to drive soybean innovation beyond the bushel and increase preference for U.S. Soy. That preference is based on U.S. soybean meal and oil quality and the sustainability of U.S. soybean farmers. As stipulated in the federal Soybean Promotion, Research and Consumer Information Act, the USDA Agricultural Marketing Service has oversight responsibilities for USB and the soy checkoff. For more information on the United Soybean Board, visit www.unitedsoybean.org.

Soybean Farmers Enhance Leadership Skills

ASA Leadership AcademMaryland farmers Belinda Burrier of Union Bridge and Shane King of Princess Anne took a trip to the Sunshine State to attend the American Soybean Association’s (ASA) Soybean Leadership Academy earlier this month. The two joined more than 100 other grower leaders and staff in Bonita Springs, Florida to take part in the two-day training, designed to provide tools and techniques that enable state and national soybean board and association leaders to be more effective, efficient, and inspired leaders. Throughout the program, participants had the opportunity to engage with speakers and each other.

“As a first-time attendee of the Soybean Leadership Conference, I really enjoyed myself and learned a lot from the various speakers,” remarked King. “I value and applaud the effort and time that the ASA puts into training farmers and leaders in our industry.  It was great meeting new people and discussing the future of the soybean industry.”

Featured speakers included Jennifer Coleman, Aimpoint Research; Mary Byers, author, Race to Relevance; Jim Meffert, Tecker International; Michael Gallery, Opis; Scott Hutchins, consultant and Ebony Webber, MANRRS. The program also featured a panel on the future of fuel with Alan Weber, Marc IV, Nathan Crum, Valley Pacific Petroleum and ASA Economist Scott Gerlt. A grower panel featuring Brad Doyle, ASA president; Ralph Lott, USB chair and Monte Peterson, USSEC chair/ASA director capped off the event.

“I always enjoy attending the Soybean Leadership Academy,” said Burrier. “We get to meet farmers who want to expand their knowledge base and learn about new issues on the horizon for our industry. It’s a good way to mentor the next generation of farmer and network with likeminded people.”

In Maryland, farmers grow about a half a million acres of soybeans, producing more than 20 million bushels of beans each year. With a value of $173 million to the state’s economy, soybeans are one of Maryland’s top crops. The checkoff program is funded by farmers through an assessment of one-half of one percent of the net market value of their soybeans at the first point of sale. One-half of the checkoff funds stay in Maryland for programs; the other half is sent to the United Soybean Board.

For more information on the Maryland Soybean Board, visit www.mdsoy.com.

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Danielle Bauer Farace, Executive Director
Maryland Soybean Board
Office: 443.812.4526
danielle@mdsoy.com

 

Maryland Soybean Board Approves Funding for Promotions & Communications Projects

The Maryland Soybean Board is pleased to announce that it has invested over $225,000 in projects to promote soybeans and their many by-products for it’s 2022 fiscal year. The board of farmer directors identified target areas of funding as Animal Agriculture, Consumer Education, Emerging Markets, and Farmer Engagement, as outlined in their strategic plan.

“Projects funded by the Maryland Soybean Board are selected by their potential value to Maryland soybean growers,” says Evan Staley, Chair of the board’s Promotion and Communication Committee. “The overall goal is to increase the profitability of these farmers.”

Projects funded in these target areas include:

“For every dollar that farmers invest into the soybean checkoff, the United Soybean Board has shown that they received an estimated $12.34 in added value. The Maryland Soybean Board is proud of the investments being made to continuously add value to the industry,” Staley concludes.

In Maryland, farmers grow about a half a million acres of soybeans, producing more than 20 million bushels of beans each year. With a value of $173 million to the state’s economy, soybeans are one of Maryland’s top crops. The checkoff program is funded by farmers through an assessment of one-half of one percent of the net market value of their soybeans at the first point of sale. One-half of the checkoff funds stay in Maryland for programs; the other half is sent to the United Soybean Board.

For more information on the Maryland Soybean Board, visit www.mdsoy.com.

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Danielle Farace, Executive Director
Maryland Soybean Board
Office: 443.812.4526
danielle@mdsoy.com

 

Burrier Re-elected to USB Executive Committee

Belinda Burrier

Belinda Burrier to serve as Chairman of new USB Communication and Education Committee.

The Maryland Soybean Board congratulates farmer Belinda Burrier of Union Bridge, MD after she was reelected to the United Soybean Board (USB) Executive Committee last month. This year, 2022, will mark Burrier’s eighth year serving as Maryland’s representative to the United Soybean Board, and her third year serving on their Executive Committee. This year, she will serve in the new position of Communications and Education Chairman under the USB’s recently adopted strategic plan update.

“As Chair of the new Communication and Education Committee, I want the soybean farmers to know we will be working to boost U.S. soy’s reputation throughout the value chain,” says Burrier. “We will be sending positive materials to media outlets and building up our industry as a leader in conservation and stewardship for the land.”

Burrier is one of eleven farmer-leaders who were recently elected by 78 volunteer farmer-leaders of the soy checkoff at the USB Meeting December 7-9 in St. Charles, MO. Other members of the newly elected USB Executive Committee include: Chair Ralph Lott of New York, Vice Chair Meagan Kaiser of Missouri, Secretary Ed Lammers of Nebraska, Treasurer Steve Reinhard of Ohio, Tom Oswald of Iowa, Philip Good of Mississippi, Kevin Wilson of Indiana, Gary Berg of Illinois, Matt Gast of North Dakota, and Ex Officio Dan Farney of Illinois. Burrier and Lott are the first two individuals from the East Coast to serve on the USB Executive Committee.

The mission of the soy checkoff is to create value for U.S. soybean farmers by investing in research, education, and promotion of U.S. soybeans. Research and promotion projects are implemented by USB with oversight from USDA Agricultural Marketing Service.

Since 1991, when the soy checkoff began working on behalf of U.S. soybean farmers, it has provided significant return on investment by leveraging partnerships that increase the value and preference for U.S. soybeans. The latest mandatory five-year independent economic evaluation, conducted in 2019, found that U.S. soybean farmers received an estimated $12.34 in added value for every dollar they invested in the checkoff.

In Maryland, farmers grow about a half a million acres of soybeans, producing more than 20 million bushels of beans each year. With a value of $173 million to the state’s economy, soybeans are one of Maryland’s top crops. The checkoff program is funded by farmers through an assessment of one-half of one percent of the net market value of their soybeans at the first point of sale. One-half of the checkoff funds stay in Maryland for programs; the other half is sent to the United Soybean Board.

For more information on the United Soybean Board visit www.unitedsoybean.org, or on the Maryland Soybean Board, visit www.mdsoy.com.

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Danielle Bauer Farace, Executive Director
Maryland Soybean Board
Office: 443.812.4526
danielle@mdsoy.com

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