Soybean Growers Participate in Virtual Leadership Training

Two Maryland farmers participated in the American Soybean Association’s Soybean Leadership Academy earlier this month. Belinda Burrier of Union Bridge, and Evan Staley of New Windsor, both representatives of the Maryland Soybean Board, joined over 160 other participants from across the country in completing the training.

Photo: United Soybean Board

“This annual program continually brings value to those who attend,” said Burrier, current MSB Chair. “Although the virtual format was different this year, there were engaging speakers who made it easy to learn from the comfort of the farm.”

The Soybean Leadership Academy is designed to provide tools and techniques that enable state and national soybean board leaders to be more effective, efficient, and inspired leaders. Throughout the program, participants had the opportunity to engage with each other and speakers, both on camera and through chat, and in some states, in person.

This year’s event offered two different tracks for attendees, an Executive track for top state and national farmer leaders which Burrier participated in, and a Beginning/Intermediate track for new farmer leaders which Staley participated in. Featured speakers included Neen James, author of Attention Pays; Vance Crowe, communications consultant; Dr. Matt Roberts, economist; Dan Farney, chairman, USB; Darryl Chatman, senior vice president, governance and compliance, USB; and Christy Seyfert, ASA executive director of government affairs.

“With this being my second year on the Maryland Soybean Board, the program helped me to get a better understanding of the workings of the checkoff organization,” Staley commented. “I would recommend the training to anyone who is interested in becoming involved with the soybean industry.”

In Maryland, farmers grow about a half a million acres of soybeans, producing more than 20 million bushels of beans each year. With a value of $173 million to the state’s economy, soybeans are one of Maryland’s top crops. The checkoff program is funded by farmers through an assessment of one-half of one percent of the net market value of their soybeans at the first point of sale. One-half of the checkoff funds stay in Maryland for programs; the other half is sent to the United Soybean Board.

For more information on the Maryland Soybean Board, visit www.mdsoy.com.

# # #

Danielle Farace, Executive Director
Maryland Soybean Board
Office: 443.812.4526
danielle@mdsoy.com

 

Maryland Soybean Board Invests in Promotion

For the 2021 fiscal year, the Maryland Soybean Board has invested over $190,000 in projects to promote soybeans and their many by-products. The board of farmer directors identified target areas of funding as Animal Agriculture, Consumer Education, Emerging Markets, and Farmer Engagement.

“The overall goal is to maximize the profitability of Maryland soybean farmers,” shared Evan Staley, Chair of the board’s Promotion and Communication Committee. “The board received proposals in excess of the amount of funding available. They chose to prioritize projects that best aligned with their strategic plan.”

Projects funded in these target areas include:

  • Animal Agriculture – Membership to the Animal Agriculture Alliance, Rebranding and Promoting Delmarva’s Chicken Community through the Delmarva Chicken Association (DCA), Sponsorship of 4-H youth livestock shows;
  • Consumer Education – “Find Me Driving” road Safety Campaign, “Just the Beginning…the Life of a Young Sprout” booklets, Maryland Agricultural Education Outreach through the Maryland Agriculture Education Foundation (MAEF), Maryland Farm & Harvest television series, MaxCareers.Info website, Membership to the Center for Food Integrity, MidAtlantic CommonGround, My Maryland Farmers website and social media campaign;
  • Emerging Markets – Building Brand New Export Markets through the World Initiative for Human Health (WISHH), National Biodiesel Board Membership, Northeast State Regulatory and Technical Biodiesel Support;
  • Farmer Engagement – Elevator Signage about the checkoff program, LEAD Maryland Program, Maryland Commodity Classic, and other local sponsorships.

“For every dollar that farmers invest into the soybean checkoff, the United Soybean Board has shown that they received an estimated $12.34 in added value. The Maryland Soybean Board is proud of the investments being made to continuously add value to the industry,” Staley concludes.

In Maryland, farmers grow about a half a million acres of soybeans, producing more than 20 million bushels of beans each year. With a value of $173 million to the state’s economy, soybeans are one of Maryland’s top crops. The checkoff program is funded by farmers through an assessment of one-half of one percent of the net market value of their soybeans at the first point of sale. One-half of the checkoff funds stay in Maryland for programs; the other half is sent to the United Soybean Board.

For more information on the Maryland Soybean Board, visit www.mdsoy.com.

# # #

Danielle Farace, Executive Director
Maryland Soybean Board
Office: 443.812.4526
danielle@mdsoy.com

 

Burrier Re-Elected to USB Executive Committee

The Maryland Soybean Board congratulates Belinda Burrier on her re-election to the United Soybean Board (USB) Executive Committee for 2021. Burrier was first elected to the Executive Committee this past year and was one of the first two individuals from the East Coast to serve in this role.

“I am pleased to continue representing farmers from Maryland and across the nation for a third term on the United Soybean Board,” remarks Burrier. “Being on the forefront of soy innovation is an exciting opportunity. I am always surprised by the amount of work that goes on each week, through research, development, and marketing of both soybeans and their by-products.”

In her role, Burrier will serve as Chair of the Marketplace Action Team within USB. This action team works to address value and infrastructure matters. In this scope, USB prioritizes that the soy value chain is using an accurate definition of the U.S. soy advantage and bringing that value back to farmers; and that potential partners and influences use new information to communicate to appropriate target audiences why improvements to the transportation infrastructure are needed.

The 78 farmer-leaders of USB convened virtually earlier this month to elect new leadership for the upcoming year. During the election, the Board of Directors selected Dan Farney of Illinois to serve as the organization’s Chair and Ralph Lott of New York to serve as Vice Chair. Other members of the Executive Committee include Secretary David Iverson of South Dakota, Treasurer Meagan Kaiser of Missouri, Mark Seib of Indiana, Rochelle Krusemark of Minnesota, Tom Oswald of Iowa, Steve Reinhard of Ohio, Ed Lammers of Nebraska, and Ex-Officio Past Chair Jim Carroll III of Arkansas.

In Maryland, farmers grow about a half a million acres of soybeans, producing more than 20 million bushels of beans each year. With a value of $173 million to the state’s economy, soybeans are one of Maryland’s top crops. The checkoff program is funded by farmers through an assessment of one-half of one percent of the net market value of their soybeans at the first point of sale. One-half of the checkoff funds stay in Maryland for programs; the other half is sent to the United Soybean Board.

# # #

Danielle Farace, Executive Director
Maryland Soybean Board
Office: 443.812.4526
danielle@mdsoy.com

 

SAM Wins Maryland Soybean Board Naming Contest

SAM highlights slow moving vehicles and will be featured in road safety education for drivers.

With more than 90 entries coming in from across the country, Marylander Natalie Grasso came up with the winning name for the www.FindMeDriving.com character naming contest. “SAM” is the face of the new road safety campaign initiated by the Maryland Soybean Board (MSB). Research funded by the Board showed that driver education on how to drive near slow moving vehicles (SMV), such as combines, tractors, buggies and wagons, could help decrease accidents on roads.

“Our committee had a lot of creative options to consider with entries from Washington state to Louisiana,” commented Belinda Burrier, farmer from Frederick County and MSB Chair. “We were delighted to see such a strong response to the contest and hope to see the enthusiasm continue for the education campaign.”

Selected for its relevance to slow moving vehicles, creativity, and ease of use in broad applications, Grasso captured it all with her entry.

“When I read about the naming contest, I wanted to come up with something that was ‘catchy,’ that would be easy to remember and that would be associated with the slow moving vehicle (SMV) character/emblem,” Grasso said. “I noticed that the corners were cut off on the triangle body of the character/emblem, so I came up with the slogan:

Don’t Cut Corners, Follow SAM!

S = Slow Down
A = Assess your Surroundings
M = Move with Caution.”

Grasso has a familiarity with transportation topics, working in the Office of Information Resources at the Maryland Department of Transportation Motor Vehicle Administration (MDOT MVA). “The Maryland Highway Safety Office falls under MDOT MVA, so safety is a huge part of what we do here and what we hear about on a daily basis.”

The Maryland Soybean Board is partnering with the MVA to help reach the goal of zero deaths and injuries on Maryland roads. Driver tips for driving near SMVs are available at www.findmedriving.com. The site also features tips for drivers of SMVs, to be proactive drivers and help avoid accidents. Further educational programming is underway.

“We welcome anyone to join us in this education effort,” concluded Burrier. “Together we can decrease road accidents and make all of our drives safer.”

About Maryland Soybean Board: The Maryland Soybean Board is funded by the national soybean checkoff program, which assesses one-half of one percent of the net market value of soybeans at the first point of sale. The board consists of ten volunteer farmer-directors and directs funds for research, marketing and education programs to benefit the Maryland soybean industry. The Maryland Rural Roads Safety Study is available at www.mdsoy.com/md-rural-road-safety-study.

For More Information:
Danielle Bauer, Executive Director
Maryland Soybean Board
443-812-4526  |  danielle@mdsoy.com
www.mdsoy.com 

 

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